Girl Scouts
of Greater New York

Marketing

A nonprofit with a variety of unique audiences, Girl Scouts of Greater New York (GSGNY) needed marketing materials that spoke to everyone from young members to adult donors, busy troop leaders, and of course, cookie customers. As Manager of Marketing and Communications from 2021-2023, one of my major goals was to tailor the powerful brand assets designed by COLLINS to each of these audiences.

Pictured: Promise the Pigeon, an original illustration designed for GSGNY’s 2022 membership renewal campaign. All “early bird” registrants received an official patch featuring Promise. Promise’s name was chosen by Girl Scouts themselves through an online contest and poll!